BRAND GUIDELINE · 2ND PROPOSAL

Same Justice — Logo

The reference for reproducing the Same Justice identity — logo construction and clearspace, the icon system, colour values for print and screen, and the trilingual (English · Arabic · Turkish) type system. Follow these specifications wherever the mark appears.

01Primary lockup

Option A

Same Justice logo
Same Justice
Human Rights International Organisation

Solid charcoal mark and wordmark, scaled as one unit to sit inside the bar, mark size solved live so artwork height is exactly 0.24 × width, with the mark centered in the charcoal column and the space between “Same” and “Justice” centered on the 7/12 division. The underline, in the same charcoal as the mark and wordmark, keeps the 3 : 4 : 5 divisions of the construction.

Option B — legacy

Same Justice logo
Same Justice
Human Rights International Organisation

Legacy mark beside the wordmark and its line, all in solid charcoal, with no bar underneath. The mark keeps the height and position of Option A's, so the two options can be swapped without moving the wordmark.

Same Justice · Brand Guideline01 · Primary lockup

02Iconography

Option A

Same Justice icon
Primary icon
  • Raised fist — solidarity and resolve, gripping the beam of the scales.
  • Balanced scales — justice held level: beam, chains and twin pans drawn as one silhouette.
  • Raised hands — the community of victims and witnesses the work stands on.
  • Construction — square 1:1 silhouette, single colour, no gradients; clearspace x on all sides.

Icon-only use: the solid black mark alone. No wordmark, no bar.

Option B — legacy

Same Justice icon
Primary icon
  • Page — a document with a folded corner: the reports and records the work produces.
  • Lines — the written record, each line ending in a full stroke.
  • Dots — each line is led in by dots that grow towards it: documentation taking shape.
  • Construction — single colour, outline drawing, no gradients; centred in its square frame, the same distance from every edge.

Icon-only use: the mark alone, in one colour. No wordmark, no bar.

02Supporting iconography

Interface and feature icons that support the mark — set exclusively in Phosphor Duotone.

Scales
Handshake
Megaphone
Reports
Protection
Witness
Trials
Support
Press
Evidence
Courts
Files
Community
International
Medical aid
Identity

Interface and supporting icons set exclusively in Phosphor Duotone (phosphoricons.com) — never Regular, Bold or Fill. Icons inherit the text colour (charcoal on light grounds) with the secondary tone in brand tan, sage or olive. Sizes: 24 px UI · 32 px feature · 48 px display.

Same Justice · Brand Guideline02 · Iconography

03Clearspace & minimum size

Option A

Icon clearspace2xx
Bottom flush, with x clear on each side and 2x above.

Minimum size

Lockup minimum
Full lockup30 mm print · 120 px screen
Icon minimum
Icon only10 mm print · 40 px screen

Never reproduce below these sizes; the bar and the scale chains are the first details to disappear.

Option B — legacy

Icon clearspacexxx
Centred, with x clear on all four sides.

Minimum size

Lockup minimum
Full lockup30 mm print · 120 px screen
Icon minimum
Icon only10 mm print · 40 px screen

Never reproduce below these sizes; the smallest dots are the first details to disappear.

04Reversed & single-colour

Option A

Reversed lockup
Reversed — the master lockup in a single colour (white) on black or a dark photograph.
Single-colour lockup
Single-colour — the master lockup in one ink (black). For fax, engraving and one-ink print.

Two safe fallbacks when full colour is unavailable. Do not invent other one-colour treatments (all-tan, all-olive, greyscale gradients).

Same Justice · Brand Guideline03–04 · Clearspace, minimum size & reversed

04Reversed & single-colourcontinued

Option B — legacy

Reversed lockup
Reversed — the master lockup in a single colour (white) on black or a dark photograph.
Single-colour lockup
Single-colour — the master lockup in one ink (black). For fax, engraving and one-ink print.

Two safe fallbacks when full colour is unavailable. Do not invent other one-colour treatments (all-tan, all-olive, greyscale gradients).

05Colours

#739075
#EAECDD
#FFFFFF
#2E2E2E
#CA965C
#45563D

IN USE · 6

  • #739075
  • #EAECDD
  • #FFFFFF
  • #2E2E2E
  • #CA965C
  • #45563D

Working grid: two rows of three, six colours. Final colours to be confirmed.

Values & reproduction

RoleHEXRGBCMYK (coated)
Charcoal — main ground, ink on pale sage#2E2E2E46 · 46 · 460 · 0 · 0 · 82
Tan — accent#CA965C202 · 150 · 920 · 26 · 54 · 21
Olive — accent#45563D69 · 86 · 6120 · 0 · 29 · 66
Sage — supporting#739075115 · 144 · 11720 · 0 · 19 · 44
Pale sage — secondary ground, text on charcoal#EAECDD234 · 236 · 2211 · 0 · 6 · 7
White — reversed marks#FFFFFF255 · 255 · 2550 · 0 · 0 · 0

CMYK values are conversions for confirmation, not measured Pantone references. Confirm a spot colour for tan and olive before any offset print run.

Same Justice · Brand Guideline04–05 · Reversed & colours

05Colourscontinued

Proportion in use

Dominant pale sage and charcoal carry the system; tan, olive and sage stay accents — never large fills. Roughly 60 / 30 / 10 across ground, ink and accent.

06Typography & calligraphy

PrimaryIBM Plex Sans — the voice. Strong, civic, assertive. Headlines, navigation, buttons. Latin sets in IBM Plex Sans and Arabic in its companion IBM Plex Sans Arabic — one design system, two scripts.
SecondaryNoto Sans Arabic — the workhorse. Neutral, highly readable. Body text, reports and long-form. Latin, Arabic and Turkish.
Language coverageEnglish, Arabic and Turkish are all covered, including the Turkish letters ğ ş İ ı. Turkish sets in IBM Plex Sans alongside English with no fallback substitution.

PRIMARY · IBM PLEX SANS · HEADLINES

AaBbCc Ğğ Şş 0123

Documented, verified, published.Regular 400
Documented, verified, published.Medium 500
Documented, verified, published.SemiBold 600
Documented, verified, published.Bold 700

Justice, documented.

Adalet, belgelendi. — Ağır ihlaller, bağımsız değerlendirme.

العدالة للجميع

Same Justice · Brand Guideline05–06 · Colours & typography

06Typography & calligraphycontinued

SECONDARY · NOTO SANS ARABIC · BODY & LONG-FORM

AaBbCc Ğğ Şş 0123

Every claim is checked against primary sources before it is published. Names, dates and places are verified twice; anything uncertain is marked as such. This is the discipline the reporting system is built on.

العدالة حق للجميع، والتوثيق الدقيق هو خطوتها الأولى. كل ادعاء يُتحقق منه، وكل اسم وتاريخ يُراجع قبل النشر.

Read the reportBrowse the archive

Arabic and Turkish specimens are illustrative samples of each face, not official translations. Buttons and navigation may set in either face; body and long-form always set in Noto Sans Arabic. Turkish sets in the same two faces — both include ğ, ş and dotted/dotless İ/ı.

07Proportions

LockupMark square 1:1, size solved live (≈214), centered in charcoal column · word gap centered on the 7/12 division · artwork height = 0.24 × width · lockup shown at 84%
BarFull block width, 8 tall, round ends, touching the row (zero offset), thirds weighted 3 : 4 : 5
Clearspacex on all sides of the icon, where x equals the frame padding

08Usage

Same Justice · Brand Guideline06–08 · Typography, proportions & usage

09Misuse

Option A

✕ Don't rotate or tilt the lockup.
✕ Don't recolour the mark or bar.
✕ Don't stretch or distort proportions.
✕ Don't place on a busy or low-contrast ground.
✕ Don't apply shadows, blurs or effects.
Same Justice
✕ Don't rearrange or resize the parts.

Option B — legacy

✕ Don't rotate or tilt the lockup.
✕ Don't recolour the mark or bar.
✕ Don't stretch or distort proportions.
✕ Don't place on a busy or low-contrast ground.
✕ Don't apply shadows, blurs or effects.
Same Justice
✕ Don't rearrange or resize the parts.
Preparedby
2nd Floor College House
17 King Edwards Road
Ruislip, London, HA4 7AE
United Kingdom
Sam Houston Labs Ltd
Same Justice · Brand Guideline · Sam Houston Labs09 · Misuse